Rapid Profit Formula Review – Finding the Buyers

This Article is a sample of Matt carter’s Affiliate Cash Formula Report.

What a lot of people don’t understand about the internet is that we have incredible resources at our finger tips, for free might I add, that can help us with our marketing immensely. I’m referring to keyword data, which indicates the intention of a person to want to buy something.

Let me further explain this point, because it’s one of the most important lessons I learned in my online marketing career. As you’ll know, not everyone that uses the internet is shopping for stuff, in fact the vast majority are people sending emails, looking for information, watching videos, and general internet surfing.

You may have heard the story of someone wanting to open a hot dog stand and wondering where the best place to do so is, and the answer is right smack bang in the middle of a hungry crowd. The reasons are obvious, the crowd is HUNGRY and they will buy the hot dogs without needing much convincing at all.

The same principle applies to the online world, you need to build you website where the hungry buyers are. The next question is how do I do this?
This is where keyword data from Google comes into play. You’ll all most likely be familiar with the free Google Adwords Keyword tool I’m sure, however for those of you who are not, here’s the link:

Rapid Profit Formula Review – Google Keyword Tool

What you want to start doing is looking for particular keywords in this tool that get decent search volume (at least 500 exact match searches in the USA market) that indicate that the person typing this keyword phrase into Google is someone who’s shopping for something.

How do you know?

Well to explain this, let me use an example. Let’s say I had decided one day that I needed a new TV for my house. If I don’t know much about TV’s then I will probably head over to Google and start my search off with a keyword phrase such as “Best TV’s”.

At this stage I’m not sure what TV I want, I’m just looking for some information. I might read some reviews and work out that I think an LCD TV is better than a Plasma because they last longer, and although more expensive, are worth it.

However I still don’t know what LCD is the right one for me. So I continue my searching and now type into Google, “Best LCD’s”. I read some more reviews and then I work out that Samsung have the best LCD’s (I actually don’t know if they do, it’s just an example).

So now I’m getting somewhere but I’m still not quite ready to pull out my credit card and buy a LCD yet.

I need to know what Samsung LCD’s are the best, because there are so many models. So I continue my searching in Google and now type in “Best Samsung LCD”. I find some more reviews and I finally work out the Samsung LA46C650 is the best one, I think, but I’m still not 100% sure, so I might then do some more checks on this particular LCD.
So what do I do next?

I type into Google “Samsung LA46C650 review”, or just “LA46C650” and if I find a good review that convinces me that my assumptions were right, I will then look to BUY THE PRODUCT.

This is known as the sales continuum, where people at the beginning of the sales process are looking for information, but they are not ready to buy.

When people start to get very specific about the keywords they type into Google, they move towards the other end of the buying process. Note: this are only some of the tips you will learn inside the rapid profit formula coaching program.

You NEED to get this buyer traffic to your web pages, because the conversions to sales is much higher, and it’s much easier to convince them to buy the product you’re discussing on your site, because they are usually 95% of the way there already.

I’ll discuss how to get traffic a little later, but for now what you need to understand is that every page on your website tightly focuses on one keyword phrase, and it’s best when the phrase you choose is a product name and model number.

The only time I break this rule is when the search volume for a slightly more general keyword is so high that I know there will be a bunch of buyers mixed in there too.

There are other kinds of buyer keywords also, these don’t convert quite as well, but they are still 7 very good. These are phrases that indicate the person has a problem that they need a solution for. If the problem is health related it is much better.

For example, “arthritis treatment” or “cure hand arthritis”. In this instance the searcher has indicated that they have arthritis, and it’s so bad that they have turned to the internet in search of an answer. Most people who do this, have probably already been to the doctor and yet still have no relief.

If you are interested in purchasing Rapid Profit Formula than read me in-depth Rapid Profit Formula Review above.